Thursday, 30 May 2013

Shouldn't special offers be... special?

Thursday is North Devon Journal day. As usual I had a quick shufti at the business section to see if there was anything interesting.

This week there was a blurb from another firm of accountants.

They had a new offering. A "Golden Hour".

What was it? A free initial consultation with one of their partners.

Well, that doesn't sound very special to me. A quick look on most accountants' websites shows that nearly every one offers this to prospective clients.

That's not special. That's not extraordinary. It's ordinary. And it sounds worryingly like a "golden shower". Not good.

If you are looking for a consultation with an ICAEW Chartered Accountant, you can find one using the search facility on the Business Advice Service site.

At Accountancy Edge, we think a special offer should be more than the opportunity to have someone try and sell you their services for an hour. What do you think?

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